Fenton & Ross - Certified Public Accountants and Business Advisors

The CFO Process™

luxury car, and sign pointing to the future

There are a number of advantages to having your own business — freedom, prestige, excitement, helping customers and employees — but at the end of the day, the fundamental purpose of any business is to increase the owner's wealth!

Most business owners are so consumed with the day-to-day issues of running their business that they lose sight of this fundamental objective.

The problem is, most business owners:

  • are too busy running their business to regularly and thoroughly review financial performance
  • have a limited understanding of their financial results and lack the expertise to interpret the numbers
  • are uncertain of how to plan for the future and analyze strategic alternatives

Are you driving your business toward your financial goals, or is the business driving you?

If you want to drive your business, you need a CFO.

Running your business without the direction, expertise, and leadership of a CFO is like driving a car without a steering wheel, a speedometer, and a map.

The Fenton & Ross CFO Process™ is the key to making sure you are driving your business toward your financial goals and dreams.

Find out what the CFO Process can do for you at www.fentonross.com.